Sometimes it takes a personal experience to cause us to change our way of thinking. We were working with a corporate relocation client who was moving here from a large metro community. Before we ever met the client in person we exchanged about a dozen e-mails with us sending real estate listings via email links and the client enjoyed being able to review detailed listing information BEFORE their initial community tour and house hunting trip. After several information exchanges he sent me an e-mail with the final 8 homes that he felt most interested him. HERE LIES THE LESSON... he sent along a surprise note that said "Eliminate any home on my favorite list that doesn't offer true high speed internet service meaning...DSL or Cable".
This was not a difficult request of my client but his request got me thinking about just how critical this amenity was to him and I am sure it is to many others. Something we currently are not promoting in our marketing materials or on our websites is "Broadband Internet Available or Hi Speed Internet Available". However, this client has got me thinking that this is an amenity that we should be promoting even if only in a subtle way. Now that this client created the awareness that this is a feature he was not willing to live without...it has become abundantly clear that we need to market this beyond just an MLS listing detail sheet.
I am interested in knowing how many of you are including "Broadband Internet Available or Hi Speed Internet Available" in marketing beyond your MLS listing detail sheet. I look forward to your thoughts and opinions.