Apple Valley Ohio Lake Community by Sam Miller

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Is Your Real Estate Marketing Missing Something Simple?

Sometimes it takes a personal experience to cause us to change our way of thinking.  We were working with a corporate relocation client who was moving here from a large metro community.  Before we ever met the client in person we exchanged about a dozen e-mails with us sending real estate listings via email links and the client enjoyed being able to review detailed listing information BEFORE their initial community tour and house hunting trip.  After several information exchanges he sent me an e-mail with the final 8 homes that he felt most interested him.  HERE LIES THE LESSON... he sent along a surprise note that said "Eliminate any home on my favorite list that doesn't offer true high speed internet service meaning...DSL or Cable".

This was not a difficult request of my client but his request got me thinking about just how critical this amenity was to him and I am sure it is to many others.  Something we currently are not promoting in our marketing materials or on our websites is "Broadband Internet Available or Hi Speed Internet Available".  However, this client has got me thinking that this is an amenity that we should be promoting even if only in a subtle way.  Now that this client created the awareness that this is a feature he was not willing to live without...it has become abundantly clear that we need to market this beyond just an MLS listing detail sheet.

I am interested in knowing how many of you are including "Broadband Internet Available or Hi Speed Internet Available" in marketing beyond your MLS listing detail sheet.  I look forward to your thoughts and opinions.  

Happy Selling!

Sam Miller 

 

Comment balloon 19 commentsSam Miller • September 24 2008 03:10PM

Comments

Sam, What a perfect suggestion. "Broadband Internet Available or Hi Speed Internet Available" Thank you for listening to your client. Why didn't we "tech" savy agents think of this sooner.

I just called one of my sellers to make sure of the internet availability and they have FIOS. Going to put that in the remarks.

Posted by Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) about 12 years ago

Margaret - I am totally with you and I can not believe we missed out on this concept especially with our technology group.  I haven't seen anyone use this in their marketing in a way that stands out.  This is a WIN/WIN marketing method for everyone who adopts it.  Thanks Margaret for commenting!

Sam Miller

Posted by Sam Miller, Knox County Ohio Real Estate Specialist (RE/MAX Stars Realty) about 12 years ago

Great tip Sam.  It is an amenitie that is very important to a lot of buyers today.  AJ

Posted by A. J. Fischer, CDPE, CRS, ABR, GRI, ASP, CREA, SFR (Keller Williams Ft Myers & The Islands) about 12 years ago

AJ - Thanks and I have an idea there may be other features that we take for granted that might be hot buttons for many of the buyers today.

Posted by Sam Miller, Knox County Ohio Real Estate Specialist (RE/MAX Stars Realty) about 12 years ago

Sam, this is a question on our Property Condition Disclosure!!  Pat

Posted by Pat Wattam, Making Things Happen! (RE/MAX First, Independently Owned and Operated) about 12 years ago

Pat - I am with you on the property disclosure form...the problem is that the buyer rarely sees the property disclosure until they have already found the home.  My position is that many of us can us this amenity in our marketing to attract buyers especially on our country type property.

Posted by Sam Miller, Knox County Ohio Real Estate Specialist (RE/MAX Stars Realty) about 12 years ago

Thanks Sam - I hadn't thought of this, but it could be the start of a niche. Knowing how to find a home that really suits a telecommuter or technophile...proper amps, availability of high-speed internet, special cable set up - CAT5, etc...that isn't something everyone knows about. Excellent tip that I can use.

Posted by Dawn Maloney, 330-990-4236 Hudson & Northeastern Ohio (RE/MAX Trinity Northeast Ohio Real Estate Specialist) almost 12 years ago

Dawn - I can see you absolutely get the concept.  I think your comments truly sum up the point I was trying to make.  It takes almost no more effort for us to add this information but to the right customer it MAKES or BREAKS the deal.  Thanks for commenting!

Sam Miller

Posted by Sam Miller, Knox County Ohio Real Estate Specialist (RE/MAX Stars Realty) almost 12 years ago

Saam,

You are the man! Too be honest never thought about it and I am looking for homes for myself and it is a requirement that I have for myself. Hope family is doing well! See you at NAR!

Mike Parker

Posted by Mike Parker, "He Sells Homes Like Yours" (HUFF Realty) almost 12 years ago

Mike Parker - It is great to hear from you my friend.  I am exciting about the top 50 meeting with Bill Barrett and getting a chance to see you.  I have some very cool things I want to show you that were created using a Mac.

Sam Miller

Posted by Sam Miller, Knox County Ohio Real Estate Specialist (RE/MAX Stars Realty) almost 12 years ago

Sam,

Which MAC are you using, I am kicking around getting one for my video and presentations!

MP

Posted by Mike Parker, "He Sells Homes Like Yours" (HUFF Realty) almost 12 years ago

Mike - I am using a MacBook Pro notebook.  If you are 100% for sure you won' use the company for anything other than video I would just buy an iMac desktop and the prices are really right for them.  However, I know you well enough to know that once you started using it you would migrate your PC and MS Office platform over to the Mac platform so I recommend the top end MacBook Pro which retails at $2700 to $2800.  The beauty of the Mac is that it includes the software you need to edit video, edit photos and with Keynote you have essentially PowerPoint on Steroids.  Many of our friends have recently switched to a Mac.  Happy Selling!

Sam Miller

Posted by Sam Miller, Knox County Ohio Real Estate Specialist (RE/MAX Stars Realty) almost 12 years ago

I always check the MLS data sheet to see if high speed is available, and relay that information to my clients.  I have, however, never advertised it on any of my material, websites, listings, etc.  Now I just may have to start.

Posted by Troy Erickson AZ Realtor (602) 295-6807, Your Chandler, Ahwatukee, and East Valley Realtor (Good Company Real Estate www.ChandlerRealEstate.weebly.com) almost 12 years ago

Great Post Mr. Sam MIller, It's the little things isn't it. Hope all is well their in Ohio. Guess it 's snowing already.

Posted by Charles Stallions Real Estate Services, Buyers Agent 800-309-3414 Pace and Gulf Breeze,Fl. (Charles Stallions Real Estate Services Inc) almost 12 years ago

INteresting thought, Sam.  Not sure about your market but in our market it would be available in every home.  Either through the phone company, cable or satellite provider.

Posted by Kris Kombrink ~ The Kombrink Team (RE/MAX Excels - Chicago's Western Suburbs) almost 12 years ago

Luckily, all of the areas that I service in Connecticut, do offer broadband and/or cable.  The prices have recently come down, too.

Posted by Frances C. Rokicki, Broker-Mentor,CRS (Fran Rokicki Realty, LLC) almost 12 years ago

We are in a smaller market where high speed internet is not available in many of the smaller communities and getting broadband is especially difficult for country property unless you use an internet dish system but this is quite a bit more expensive by comparison.  

Posted by Sam Miller, Knox County Ohio Real Estate Specialist (RE/MAX Stars Realty) almost 12 years ago

Sam, after reading your article, I went and revised the remarks on my MLS listing for a luxury townhome that is totally wired for hi-speed! Great suggestion.

Posted by Dana Ehrlich, Baby Boomer & Seniors Real Estate Specialist (Valerie Fitzgerald Group) almost 12 years ago

Dana - Sometimes it is the little things that make some of the biggest differences.  I hope it works well for you.

Posted by Sam Miller, Knox County Ohio Real Estate Specialist (RE/MAX Stars Realty) almost 12 years ago

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