At CRS Sellabration this year I attended a session by Gee Dunsten that focused on generation marketing. Gee talked about the younger generation and how they embrace technology differently. This brings me to an idea or a concept I have been thinking alot about lately which involves text messaging. It seems that text messaging may have surpassed talking on the phone for the younger generations. I am certain that agents who embrace this technology will have a greater chance of "connecting" with the younger generation and with more connections comes more sales.
For many years on my website www.KnoxCountyOhio.com I have utilized a button that allowed the visitor to "Click Here" for more information. About a year ago we updated all of our listings with an online form and if you click here you can view the form at the bottom of the page. I believe the future might be a combination of this type of form with an option for the consumer who is visiting our listings to click on a button and send a text message to me instantly requesting more information or to schedule a showing. Our younger generations want instant responses to their inquires and by offering a text messaging option we will be notified of the consumers interest instantly and we can respond to their needs the way THEY want to be contacted...via text messaging.