Apple Valley Ohio Lake Community by Sam Miller

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Best Marketing Piece You Have Ever Done

Let's make a list of the best marketing pieces we have ever used that generated business for us. 

My best marketing piece has been a full color magazine I had printed that featured my listings along with tips to prepare your home for sale.  The magazine was a 32 page piece that I distrubuted through our local newspaper.  The magazine had shelf life even when the listings were sold and people kept it because of the "Preparing Your Home To Sell" feature.  That single piece got me 8 new sales within a month of it being printed and I had many happy clients.  A side benefit is that it also got me a handful of expired listings within a 3 months of it being printed.  The cost was about $4,000 to print and another $450 for distribution but it certainly paid for itself over and over. 

Not one of my best pieces but a really creative one was switching away from a sale pending sign and having "RESERVED" signs made.  No one in my market had ever used a reserved sign and it created twice the phone calls with people asking what does reserved mean.  This was a huge opportunity because most people calling us were buyers so we converted a ton of call ins into home owners.  This is an inexpensive system that will make ring.

Please post any idea that has helped you get business and let's see how many ideas we can get.

Comment balloon 3 commentsSam Miller • February 08 2007 08:16PM

Comments

I am surprised no one has commented on their best marketing piece yet.
Posted by Sam Miller, Knox County Ohio Real Estate Specialist (RE/MAX Stars Realty) about 13 years ago

Hello Sam. Here is a piece I did to kick off the New Year.  I had a complimentary response.   The success or return on investment of marketing pieces like this sometimes are difficult to measure.  Brand awareness is equally as important and an imendiate business opporutnity...

 

Posted by Meg Stewart, Appraiser-Frisco, Texas (Reliable Appraisal) about 13 years ago
Meg, I like it and the message is very straight forward yet powerful.  Very Nice!
Posted by Sam Miller, Knox County Ohio Real Estate Specialist (RE/MAX Stars Realty) about 13 years ago

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