Apple Valley Ohio Lake Community by Sam Miller


Automated Listings Sent By E-Mail From Our MLS Have Been Blocked by Yahoo

Recently I had a couple of clients tell me that they were no longer getting the e-mails I have been sending from our only MLS system.  This came as a shock to me because I set myself up as a cc for all my clients and I have been getting them without a hitch.  The issue seems to be that Yahoo has black listed our MLS vendor the e-mails aren't making it to our clients with Yahoo e-mail addresses.  This is a challenge that can be overcome with some creative thinking. 

When you have clients set up on MLS automated listing searches you can cc yourself so that you get the same message that is being sent to your client.  Once the message gets to you it is easy to forward the cc e-mail copy to the clients that have Yahoo address.  Another tip is to change the subject line because in many cases when an automated e-mail is black listed they block repetitive subject lines so give this a try.  It worked for us and maybe it can work for you also.

Happy Selling  

Comment balloon 9 commentsSam Miller • March 17 2008 10:04PM


That is a shame.  I wonder if yahoo is seding them to the spam folder by mistake.
Posted by John Walters, Licensed in Louisiana (Frank Rubi Real Estate) over 12 years ago
I've had to do that quite a bit with Yahoo as well as some other e-mail users.  It seems to go in Cycles. Sometimes they go through fine and sometimes they "bounce".  Very frustrating.
Posted by Brian Luce, Associate Broker (HomeStarr Realty Inc.) over 12 years ago

John - They are not making it into the clients spam folder at all.  They are bouncing back to the MLS vendor server.

Brian - You are right it is very frustrating.  The good news is that I am aware of it and I am guessing many others are having the same problem but they may not be aware of it. 

Posted by Sam Miller, Knox County Ohio Real Estate Specialist (RE/MAX Stars Realty) over 12 years ago


I am having the same thing with Marketlinx.

Seems that enough people have declared IDX emails "spam," that Yahoo has blocked them.

It is a nuisance, indeed.

Posted by Mike Jaquish, 919-880-2769 Cary, NC, Real Estate (Realty Arts) over 12 years ago


I use Yahoo, and have not had the same problem.  I wonder if it's the computer spam settings, and not Yahoo.

Mike in Tucson

Posted by Mike Jones, Mike Jones NMLS 223495 (SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) ) over 12 years ago


I've had this same situation, but I had no idea why prospects were not getting the emails from MLS.  Maybe I should ask if they use Yahoo.  Thanks for the tip.

Posted by Jan Evett, Broker Associate, 20 years+ in real estate (The Premier Property Group LLC) over 12 years ago
Sam... we just went threw this recently to where NO Top Producer e-mails were being delivered to yahoo. the who server got black listed... was several weeks to get this issue resolved. This post is in the  Top Producer 7i group
Posted by Roland Woodworth, eXp Realty (eXp Realty) over 12 years ago
Sam - Another solution may be to have the recipient add the "sender" e-mail address to their contact list.
Posted by Joseph Ellman (Realty Executives- Williams-Sykes Realty) over 12 years ago

Thanks for the much needed explanation. Technology speeds ahead as a whole, so much faster than the sychonization of all the parts.

Posted by Mara Hawks, Inactive-2012 REALTOR - Homes for Sale Auburn Real Estate, AL (First Realty Auburn ) over 12 years ago

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