Apple Valley Ohio Lake Community by Sam Miller


Sharpening Your Skills Will Enable You To Better Serve Your Buyers

The housing market has changed dramatically during the past couple of years and many agents are financially feeling the shift in a negative way.  Most parts of America were previously in either a balanced market or a market that favored the homeowner.  Two years ago there were fewer sellers listed for sale and more buyers who wanted to buy and this helped drive the market.  Today in most markets there are more homes for sale a fewer buyers buying.  Please understand that this is NOT the buyers fault and the good news is that if you are willing to make a few changes you can enhance your buyer side of your business.

In October of 2007 I attended the Buyer Specialization University that was put on by the Howard Brinton Star Power organization.  Those of you who know me know I have worked with and supported Star Power for many years but my attendance at the Atlanta event was as a student with a focus on fine tuning the services we provide to the home buyers we represent.  This course was one of the most amazing education experiences of my 20+ years in real estate because it was taught by agents who primarily work only with buyers so they brought with them a different perspective than an agent who lists AND sells.

The course focused on dozens of ways to better serve your buyers and it also gave us an opportunity to roll play with other top agents.  The roll playing and scripts portion of the course proved to be some of the most empowering because we were each put in the position of the buyer so we quickly were able to evaluate what was important to each of us as a buyer.  Once you realize what is important to you as a buyer you can quickly make adjustments to your systems and operations that no only attract more buyers but that create buyer with benefits that encourage them to take action.  Agents everywhere are saying that buyers are sitting on the sidelines and few are buying...I can tell you that once you take this course and you adapt your business to the current real estate market you will see the benefits.

Happy Selling! 


Comment balloon 6 commentsSam Miller • March 16 2008 08:39PM


Sam, thanks for the information, we will have to check out the Star Power organization and see when we might be able to attend one of their trainings.
Posted by Tony & Darcy Cannon, The C Team (Aubrey and Associates Realty) over 12 years ago

Our Remax here in Fort Myers has many informational programs. Did they pay for it?

Posted by Deanna Casalino, Fort Myers Florida Homes, (Remax Realty Group) over 12 years ago

Great Post, Thanks for the information. I'll keep it all top of mind. Keep up the great blogs.

Posted by Jerry LaRose - Orlando Fl Real Estate Expert, Orlando Fl Real Estate Expert, Short Sale Expert (Orlando Realty Partners, Orlando Short Sale Specialists) over 12 years ago
Deanna - I paid for the course personally and got so much from it that I am going to send one of my team members to an upcoming course.  We as agents tend to see real estate through the eyes of an agent and the scripting and roll playing allows each of us to see the real estate process through the eyes of a buyer.
Posted by Sam Miller, Knox County Ohio Real Estate Specialist (RE/MAX Stars Realty) over 12 years ago


I offer to send my Realtor partners to either listing or buyer university. I pay for the class thye pay for everything else. Last time I did it the light bulb went ON  the productivity jumped immediately


These are great classes and prices have dropped. I suggest everyone check it out

Posted by Joe Jackson, Clintonville and Central Ohio Real Estate Expert (Keller Williams Capital Partners Realty) about 12 years ago

It sounds like a good course.  I am one of the listing agents for my team, maybe it would help me figure out why everyone seems to like one of my listings but no one is buying it.

Posted by Regina Lundeen (Delaware Association of REALTORS®) about 12 years ago

This blog does not allow anonymous comments