Apple Valley Ohio Lake Community by Sam Miller


The Case for Wide Angle Photography in Real Estate Marketing

Eric shares some good points about the use of wide angle photography.  I also agree that wide angle lens photos can offer a more realistic view of the interior of a home. A true wide angle DSLR has the ability to capture a more true image of what you would see with the human eyes.  Point and shoot digital cameras currently only offer a 23 mm wide angle lens but with a full frame DSLR you can easily get down to a 14 mm.  If you use a non professional level DSLR and you use a 10-22 mm lens you can get a view of roughly 16 mm after focal magnification.  The difference between 14 mm / 16 mm and 23 mm is HUGE especially when you are viewing interior photos of a home.  


The Case for Wide Angle Photography in Real Estate Marketing


You wouldn't think there would be any argument that wide-angle photos are an important tool in marketing homes for sale.  But there are still real estate agents out there who don't use it, or who don't understand its value.

I read several comments on an ActiveRain blog about ten days ago that described wide-angle property photos as "unrealistic", "misleading" and "unfair". 

There's nothing misleading or unrealistic about using wide angle photos to portray a home.  Human beings see the world with the ability to employ their peripheral vision to view and organize the world in a broad, spatial sense. And humans (unless they suffer from tunnel vision) have a nearly 180-degree field of view. We don't see the world in frames.

People also perceive the world around them, for the most part, in a 3:2 aspect ratio (a horizontal rectangle), since our field of view is broader horizontally than vertically.  A 3:2 aspect ratio is identical to what you see in a 35mm film frame.  Of course, our vision doesn't stop at 3:2, but our primary visual perception is a horizontal rectangle, since our binocular vision is more wide than vertical.

Anything which helps the viewer to take in a broader, more natural view of a scene is good. Whether that scene is an outdoor landscape or a living room view, most people looking at architectural or real estate photos want an overall impression of the setting and its surroundings.

Unless a photo is deliberately distorted in order to make the subject appear wider than it truly is, there's no harm in offering the public a wide-angle view of a room or a full-screen shot of a home's exterior.

If you think it's "unfair" that other agents are using wide-angle photography and you feel left out, there's a simple solution. You'll find lots of camera equipment on eBay, Amazon and Craiglist that is reasonably priced. Some of it is used, some remanufactured, but there are real deals out there if you shop wisely.  And if you're looking for affordable wide-angle lenses for a DSLR, take a look at the Adorama website.  Search for so-called "grey market" lenses if you want or need to save some serious money.






Contact Broker Eric Kodner with Wayzata Lakes Realty about Minneapolis & Saint Paul area properties, including Lake Minnetonka and the Minneapolis City Lakes (Lake Calhoun, Lake of the Isles, Lake Harriet). We also sell on Lake Superior, including Bayfield, Wisconsin and Madeline Island homes.  With over twelve years experience marketing and selling waterfront properties in Minnesota and Wisconsin, we know Lake Minnetonka and Madeline Island real estate.

Wayzata Lakes Realty LLC (Minnesota) and Madeline Island Realty LLC (Wisconsin)

Real Estate Brokerage licensed in Minnesota & Wisconsin

Phone or Text Message 612.670.2539





Comment balloon 0 commentsSam Miller • June 17 2012 06:45AM


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