Lisa did an outstanding job with this topic and the links are helpful.
If you aren't using some sort of Analytics tools to track how people are finding your blog posts and websites, you're missing out on some of the best information available to an online marketing strategy. Don't worry, you can read this post on how to setup analytics for your Active Rain blog, or you can check out Google Analytics for your personal websites.
For the rest of us that have been using our Analytics to track where our web traffic is coming from, how long they stay on our websites, and have been trying to figure out why some visitors came and left in an instant, this post is for you.
Use Your Analytics Tools To Open Up A New Blogging Niche!
When reviewing my analytics data, I always come across some unexpected searches that someone found my blog from. I like to review these odd phrases, check out how I rank in the search engines for similar phrases, and determine a strategy to add upon that niche.
If I think I can add some value to the next person that searches for something similar, I make a note on my blogging sticky pad to write about that topic and own that niche!
This data that you obtain from your analytics tools can be turned into a gold mine. Have you ever heard of the long tail of search? If you're reading blogs, I'm sure you have, and learning how to target the long tail is going to give you a huge advantage over your competitors.
Let's look at some examples of how you can turn a search phrase into a blogging niche:
No matter where you live, people are searching not just for the common keywords such as "town homes for sale" and "town real estate." People are getting down and dirty with their searches, and it can be easy for you to capture these targeted searchers with some great content.
Target a specific neighborhood in your city, something small, and with little competition. Then write a blog covering each of these topics.
- Land for sale, building lots, and developments.
- Short sale activity, foreclosure listings, and short sale/foreclosure/normal listing ratios.
- New construction, older construction, historic homes.
- Luxury homes above a certain price range, luxury apartments/condos, affordable first time home buyer housing.
- Recently sold homes, price per square feet, and average days on market.
- Local amenities, parks, business', walking distance to schools, jobs, and population.Take these topics and over the next week or so, write a blog covering each in detail. Make sure to title your post with the Neighborhood and keywords that a searcher looking for the type of information would want. Go take some pictures of the neighborhood and be sure to enter a detailed description with the neighborhood name in the picture description.Example Title: "Deer Crest Lots And Subdivision In North Logan Utah"In this post I describe what the layout of the neighborhood looks like, added some photos so a searcher could get a feel for the location, and added plenty of keywords a searcher would use to gather information on that neighborhood. I have had 2 phone conversations recently about this subdivision from people calling me after reading my blog. It works.After writing this post, I noticed people searching for this subdivision through my analytics tools. I then wrote more neighborhood posts, and created a web page specifically targeting some of my local Logan Utah neighborhoods.Have you noticed anything in your web analytics that you could target in a blog post? When was the last time you wrote a blog that came from your analytics data?