Apple Valley Ohio Lake Community by Sam Miller


Which house would you buy?

Kevin created a great blog and the photo comparison of the same property really hits home how important it is to utilize good photography.  The difference between the photos Kevin featured is amazing and it is a great reminder that we should be constantly be reviewing and updating our photos to make the properties look their best.

I am a big proponent of quality photography for real estate.  Almost 90% of all buyer use the internet to find the home they are going to purchase.  You need to compel a home buyer to pick up the phone to call for a personal showing there is no better way than to create great images of a home.

Which home would you buy?

 Front Photo          

I just listed this home.  I pulled up the old listing information to see what I could find.  They had the one photo that is in the middle of two that I took.  The first photo is my lead MLS photo taken from the opposite side as the old listing photo.

My rule of thumb

Whenever possible, I take the photo with full sunlight on the front of the house and blue sky in the background.  It just is a more pleasnt looking photo!  Who doesnt love a bright sunny day?  Now this is not always possible if you have a house facing north.  It always makes it more difficult when you have a north facing home.  I will make the extra trip out there if I cannot get the photo I want the first time around.  I feel that lead photo is so important.

Your Eye Automatically moves to contrast

Your eyes is attracted to contrast.  it willbe drawn to images with more contrast automatically.  Close your eyes and then look at the three images above.  Your eye will probably be drawn to the image on the right.  Try to focus on the image in the middle your the two "contrastier"images are going to try and pull your eye away.

Think about how buyers buy

Buyers scroll through lists of homes. They are generally looking at thumbnails of between 10-20 homes at a time.  Check out the result, out of the four homes your eye probably gets drawn to the top one or two photos.  They are the two photos with the most contrast.  Your eyes will constanly be drawn to the contrastier image.  Talk about giving your homeowner an advantage.

Exterior Photography requires no special camera or techniques.  Any point and shoot camera will do.  Pick a sunny day, and a time of day when the sunlight is on the front of your listing.

Also the closer you get to sunset and sunrise the more pleasing your photos will get.  The sun is lower and cast longer shadows.  Architects design roof lines and details, the longer shadows show them off better than direct over head sun.


This post, Which house would you buy?, has been provided by Kevin Vitali of EXIT Group One Real Estate of Tewksbury Massachusetts.  Kevin can be reached at 978-360-0422.  Kevin bring exceptional photography to his home sellers.  let kevin show you how exceptional real estate photography can help get your house sold.

Comment balloon 2 commentsSam Miller • September 22 2012 05:09AM
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