Apple Valley Ohio Lake Community by Sam Miller

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Marketing In A Small Town

Selling real estate in smaller real estate communities like Mount Vernon, Ohio and Apple Valley, Ohio can be very rewarding if you understand your market.  There are some unique key factors you will want to consider before you launch your marketing plan into high speed.  The benefits of a smaller market can make you a market leader quickly if you do the right things and if you are not likeable and approachable in a smaller market you can end your chances for success very quickly.

If you are in a market where you are selling homes ultra affordable homes or you are working in a market where the average income is modest it is not smart to show up at the listing appointment driving a new Mercedes,  BMW or Lexus (even if it is a cheaper model).  Sure some people will think you are successful but often you will create a barrier between you and your client because that car may cost twice what that household family may earn in a year.  If your smaller market has any American automotive suppliers or manufactures it is generally not wise to drive a foreign car even if it is a Honda because many from smaller markets frown on this.  You may find this strange that an agent can get away driving a $60,000 Caddy or Lincoln but are frowned on for driving a $30,000 Honday.  It is not about the money...it is about small town values.

Your professional image in a small town can make or break your business and the swing can happen very quickly.  In a smaller market people notice your success if you have any marketing skill at all.  One mistake many agents make in a small market is they preach they are number #1 instead of focusing on their client.  In a small town being number certainly has it's advantages but unless you can help the market understand that by you being the best in your market actually adds value to their transaction.  If they think you are bragging you can quickly chase away more business than you will attract. 

Saying you are the #1 Realtor in Mount Vernon, Ohio with more than $30 million in home sales in 2006 doesn't work nearly as well in a small market as saying "I would like to thank all my Mount Vernon clients and  customers who helped me become the areas top home seller in 2006".  Even though they sound similar the second one will attract far more consumers in a small market.

Feel free to share your small market successes here.

Comment balloon 22 commentsSam Miller • March 01 2007 07:15AM
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